For Chinese Companies

Scope

• Clarify the industrial capability, product value, proof points, and target buyer
• Build an overseas-facing narrative structure for website, media, or sales materials
• Translate technical or factory language into commercially useful buyer questions

Outputs

• Positioning and message architecture
• Buyer-oriented content direction and priority topics
• Recommended proof points, evidence gaps, and next communication actions

Exclusions

This is an assessed strategy and content service. It does not include guaranteed media coverage, leads, orders, or a complete content-production retainer unless separately proposed.

Upgrade path

Move to Overseas Brand & Factory Promotion when the strategy needs a recurring content, factory-story, or campaign execution plan.

Scope

• Assess the factory, product, audience, content assets, and intended commercial path
• Plan buyer-facing factory stories, interviews, product explanations, or campaign content
• Coordinate agreed production, review, publication, and enquiry handoff interfaces

Outputs

• Content or campaign brief with responsibilities
• Agreed story, asset, and review plan
• Publication or enquiry-follow-up record where included in the proposal

Exclusions

Publication reach, platform recommendation, buyer enquiries, orders, conversion, and third-party production costs are not guaranteed or included unless expressly stated.

Upgrade path

Start with Global Industrial Storytelling when the message and buyer proposition are not yet clear; add Buyer & Partner Development when qualified conversations are the next decision.

Scope

• Define target buyer or partner profiles and the business conversation objective
• Prepare or coordinate targeted outreach, qualification, and follow-up
• Keep enquiry context, next actions, and responsibility visible across the process

Outputs

• Target-account and conversation plan
• Qualified communication and follow-up record
• Decision notes and recommended next actions

Exclusions

No lead, meeting, order, investment, distributor appointment, or conversion guarantee. Media buying and third-party platform costs are separate.

Upgrade path

Move to Cross-Cultural Business Communication for a defined communication interface, or Globalization Advisory when the company needs a broader operating model.

Scope

• Clarify meaning, tone, commercial expectations, and action ownership across cultures
• Support agreed emails, meeting preparation, interpretation, notes, or follow-up
• Coordinate communication around a defined buyer, supplier, partner, or project context

Outputs

• Agreed communication preparation or support outputs
• Meeting notes, action tracker, or clarification record where applicable
• Escalation notes for issues outside the agreed communication scope

Exclusions

Translation or interpretation is not legal, tax, technical, certification, or commercial approval. Third-party interpretation, travel, and specialist fees are separate.

Upgrade path

Move to Buyer & Partner Development for a sustained target-account path, or a Custom Project when communication is part of supplier development or execution.

Scope

• Frame the company’s international objective, market question, and operating constraints
• Review positioning, buyer path, communication, partner model, and execution interfaces
• Set a practical sequence of decisions, evidence, conversations, and ownership

Outputs

• Executive advisory session or agreed advisory workplan
• Decision framework, priority actions, and open questions
• Recommended path to content, buyer development, communication, or custom execution

Exclusions

Advisory does not guarantee market entry, investment, regulatory approval, buyers, orders, or revenue. Legal, tax, financial, and technical opinions remain with independent specialists.

Upgrade path

Add Global Industrial Storytelling, Buyer & Partner Development, or Cross-Cultural Business Communication when the advisory identifies a specific execution workstream.