面向中国企业

服务范围

• Clarify the industrial capability, product value, proof points, and target buyer
• Build an overseas-facing narrative structure for website, media, or sales materials
• Translate technical or factory language into commercially useful buyer questions

项目产出

• Positioning and message architecture
• Buyer-oriented content direction and priority topics
• Recommended proof points, evidence gaps, and next communication actions

排除项

This is an assessed strategy and content service. It does not include guaranteed media coverage, leads, orders, or a complete content-production retainer unless separately proposed.

升级路径

当策略需要持续内容、工厂故事或营销活动执行时，可升级为海外品牌与工厂推广。

服务范围

• Assess the factory, product, audience, content assets, and intended commercial path
• Plan buyer-facing factory stories, interviews, product explanations, or campaign content
• Coordinate agreed production, review, publication, and enquiry handoff interfaces

项目产出

• Content or campaign brief with responsibilities
• Agreed story, asset, and review plan
• Publication or enquiry-follow-up record where included in the proposal

排除项

Publication reach, platform recommendation, buyer enquiries, orders, conversion, and third-party production costs are not guaranteed or included unless expressly stated.

升级路径

当信息和买家价值主张尚未清晰时，先从全球产业叙事开始；当下一步需要建立合格对话时，再增加买家与合作伙伴开发。

服务范围

• Define target buyer or partner profiles and the business conversation objective
• Prepare or coordinate targeted outreach, qualification, and follow-up
• Keep enquiry context, next actions, and responsibility visible across the process

项目产出

• Target-account and conversation plan
• Qualified communication and follow-up record
• Decision notes and recommended next actions

排除项

No lead, meeting, order, investment, distributor appointment, or conversion guarantee. Media buying and third-party platform costs are separate.

升级路径

需要明确的沟通接口时，可升级为跨文化商务沟通；需要更完整的国际化运营模式时，可升级为全球化咨询。

服务范围

• Clarify meaning, tone, commercial expectations, and action ownership across cultures
• Support agreed emails, meeting preparation, interpretation, notes, or follow-up
• Coordinate communication around a defined buyer, supplier, partner, or project context

项目产出

• Agreed communication preparation or support outputs
• Meeting notes, action tracker, or clarification record where applicable
• Escalation notes for issues outside the agreed communication scope

排除项

Translation or interpretation is not legal, tax, technical, certification, or commercial approval. Third-party interpretation, travel, and specialist fees are separate.

升级路径

需要持续推进目标客户时，可升级为买家与合作伙伴开发；当沟通属于供应商开发或执行的一部分时，可升级为定制项目。

服务范围

• Frame the company’s international objective, market question, and operating constraints
• Review positioning, buyer path, communication, partner model, and execution interfaces
• Set a practical sequence of decisions, evidence, conversations, and ownership

项目产出

• Executive advisory session or agreed advisory workplan
• Decision framework, priority actions, and open questions
• Recommended path to content, buyer development, communication, or custom execution

排除项

Advisory does not guarantee market entry, investment, regulatory approval, buyers, orders, or revenue. Legal, tax, financial, and technical opinions remain with independent specialists.

升级路径

当咨询确定了具体执行工作流时，可增加全球产业叙事、买家与合作伙伴开发或跨文化商务沟通。